Design, Development, Creativity

I recently read an article written by Jeff Haden entitled "30 Years Ago, Steve Jobs Said 1 Thing Is More Powerful than Technology. It's Even More True Today". The article includes an extract from a speech Steve Jobs made in 1989 which underlines the importance of human creativity: " Let's say that--for the same amount of money it takes to build the most powerful computer in the world--you could make 1,000 computers with one-thousandth the power and put them in the hands of 1,000 creative people. You'll get more out of doing that than out of having one person use the most powerful computer in the world. Because people are inherently creative. They will use tools in ways the toolmakers never thought possible. And once a person figures out how to do something with that tool, he or she can share it with the other 999." The article highlighted points made in the Catmull reading I read in preparation for week 8. In the article, "How Pixar Fosters

This week focused around building the thing right as opposed to building the right thing. Great design has always been concerned with the whole experience of interaction. One of the most interesting topics emerging from the class was prompted by a quote from Alan Cooper. It prompted discussion around what do you get when you cross a computer with a camera? A phone? A plane? With a car? A ship? You get a bigger computer.   The products we use on a daily basis are becoming ever more like software. Allen stressed that we need to develop an annoyance and radar for bad design and an appreciation for superior design. He showed us a variety of good and bad design examples and showed examples of how users will highlight the problems in your products or else they will leave marks e.g. a sign telling the user how to interact correctly with a product / service During the lecture, we also watched a video "Inside IDEO" which followed the IDEO design team revolutionizing the